Wiloh - Ecosocial Apparel
Tuesday, August 25, 2009

I'm pleased to be able to show my latest brand identity project. This project spanned the whole gamut of brand consulting including positioning, naming, brand idea, brandline, copywriting and brand identity.

Positioned to appeal to highly networked eco-aware young people the ecosocial idea was developed to lead the Wiloh brand. Wiloh is a community of people who share graphic eco-oriented messages to socialise the green issues of environmental impact, climate change and sustainability.

This is green consumerism with a graphic edge. Graphic designers are invited to create edgy and evocative graphic works which feature on apparel available from Wiloh. A fully functional e-commerce website is in the pipeline and Wiloh is available to follow on Twitter and Facebook.

Click on the brandmark above to see the entry in my portfolio. Let's get ecosocial!