Another startup brand identity project has come my way. The presentations for the previous startup brand I created, Wiloh, were useful to demonstrate the whole brand identity creation process, including positioning and name generation to my most recent client, Vella and Associates.

This time it's a coffee cafe brand. It's an on-the-go, up-market cafe experience aimed at sophisticated urbanites who expect a good cup of coffee in the hustle and bustle of a busy contemporary environment. The first city to enjoy this new coffee experience will be Cape Town, where the baristas of the new brand will take good coffee convenience to the next level.

Watch this space.